Manage Google Ads and Microsoft Ads campaigns for B2B lead generation with monthly budgets exceeding $100,000. Optimize performance against CPL, MQL, SQL, and pipeline targets; reduce wasted spend; manage pacing and testing; maintain GA4 and Google Tag Manager tracking; and deliver recurring performance reports. The role requires proactive ownership, detailed analysis, PPC expertise, and experience using AI to improve campaign optimization.

Implements and troubleshoots web analytics, conversion tracking, marketing tags, JavaScript, CMS updates, technical SEO, structured data, consent systems, and website performance improvements. Builds GA4 reports and dashboards, audits implementations, performs QA and browser testing, resolves tracking and integration issues, and documents completed work. The role supports multiple client websites in an agency environment on a part-time, as-needed basis.

Develop and execute SEO and content marketing strategies for B2B, SaaS, and enterprise clients. Responsibilities include keyword research, technical and on-page SEO, content audits and optimization, link building, competitor analysis, client reporting, performance presentations, and cross-functional collaboration. The strategist will manage multiple projects autonomously, stay current on SEO trends, and provide data-driven recommendations to improve organic traffic, rankings, and conversions.