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The posting provides limited role-specific detail. The Director, Creative Strategy position is with Tinuiti, a fully remote digital marketing agency, and appears focused on leading creative strategy within its full-funnel marketing services. The role is classified as exempt and includes comprehensive healthcare, retirement, paid leave, wellness, equity, and professional development benefits.

Creative Strategist role at Tinuiti, a fully remote digital marketing agency. The provided description contains limited role-specific responsibilities or qualifications, but the position likely supports creative strategy within full-funnel marketing initiatives. Tinuiti offers comprehensive healthcare, retirement matching, paid leave, wellness benefits, equity, and learning and development programs.

Manage and optimize commerce media search campaigns across platforms such as Amazon, Walmart, and Criteo. Develop omnichannel strategies, analyze cross-channel performance data, deliver client recommendations, and drive growth, retention, and profitability. The role involves client relationship management, platform certifications, thought leadership, cross-functional collaboration, delegation, account oversight, and use of Tinuiti’s technology suite. Candidates should have 5–7 years of commerce media or paid commerce experience and manage campaigns with $500K+ monthly budgets.

Plan, optimize, and scale full-funnel paid social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit. Translate client goals into prospecting, retargeting, and loyalty strategies; manage audiences, creative testing, automation, measurement, and budget allocation. Use GA4, platform analytics, pixels, CAPI, and structured testing to connect media performance to revenue, CAC, and LTV. Communicate results to senior stakeholders, improve client outcomes, and develop repeatable best practices.

Leads media investment planning, buying, optimization, QA, and measurement across TV, OTT/CTV, online video, audio, and display. The role develops client recommendations, negotiates with media partners, evaluates marketplace opportunities, oversees campaign performance and compliance, and mentors a small team of media buyers. It also supports testing, incrementality analysis, growth initiatives, and cross-account process improvements.

Develops and optimizes omnichannel commerce media campaigns across Amazon, Walmart, Criteo, and related platforms. The role manages client relationships, analyzes cross-channel performance data, develops growth strategies, identifies marketing opportunities, oversees campaign execution, and provides platform expertise and thought leadership. Responsibilities also include using internal technology tools, maintaining platform certifications, collaborating across teams, delegating work, and owning account performance, client satisfaction, retention, and profitability.

Leads creative strategy for client campaigns, translating business goals, audience insights, and campaign data into messaging, testing plans, and creative recommendations. Partners with media, analytics, creative, communications, and client teams across paid social, video, display, and streaming channels. Analyzes performance and research, develops testing hypotheses, presents strategic insights, applies AI tools, and identifies opportunities to improve creative effectiveness and workflow efficiency.

Develop and execute marketplace growth strategies for clients, managing brand presence, demand forecasting, catalog and content optimization, advertising, channel operations, reporting, and retail relationships. Analyze performance data, communicate insights, use commerce technology tools, lead cross-functional initiatives, delegate work, and manage senior client relationships to achieve growth, retention, and profitability goals.

Implement marketing mix modeling products from pre-sale scoping through data onboarding and the first model readout. Coordinate Sales, Client Reporting, Econometrics, and Client Delivery; manage timelines and dependencies; answer client data science questions; explain model methodologies and outputs; coach teams on budget recommendations; optimize workflows with AI and automation; and synthesize client feedback for product improvements.

Leads paid social strategy, client relationships, growth planning, measurement, cross-channel integration, financial performance, and platform innovation for a portfolio of clients. Manages senior stakeholders, escalations, renewals, and expansion opportunities while overseeing team KPIs, quality governance, coaching, hiring, and succession planning. Ensures strong data quality, experimentation, forecasting, margin, utilization, and measurable business outcomes across platforms including Meta, TikTok, and Pinterest.