Own end-to-end delivery of multi-site healthcare device deployments from contract signature to operational go-live. Plan rollouts, allocate and hire field resources, coordinate customers, internal teams and vendors, monitor deployment data and device health, visit sites, escalate issues, and maintain customer relationships across facility and executive levels. Frequent nationwide travel required.

Develop and execute a US-focused marketing strategy that generates demand and supports sales. Build integrated campaigns (email, paid, content, events, ABM), enable sales with assets and case studies, coordinate PR and partnerships, measure performance in HubSpot, and localize product positioning for the US senior living market.