Lead consumer growth and franchise development for a 200+ unit brand. Build performance marketing playbooks and LSM toolkits, manage unit-level CAC and new-store opening playbooks, integrate MarTech (CRM, POS, loyalty) and BI, oversee SEO/SEM, local listings, social, and reputation. Drive B2B franchise lead generation, PR, and authority building while coaching franchisees and monitoring leading indicators.

Oversee regional franchise sales, coach teams, implement strategic plans for revenue growth, and analyze performance metrics to improve operations.

The CEO will lead a restaurant organization, responsible for strategic direction, operational oversight, financial performance, and fostering a strong culture across all locations.