Own and optimize paid social and in-app advertising campaigns across Meta, TikTok, Snap, and AppLovin. Develop acquisition strategies, budgets, KPIs, testing frameworks, audience segmentation, bid strategies, and creative optimization plans. Manage ad network relationships and AppsFlyer integrations, analyze campaign performance, report insights, and collaborate with creative, data, product, and measurement partners to drive profitable mobile app growth.

Lead vision, strategy, and execution for Data Analytics and Data Science. Build and scale a modern data platform and team, partner cross-functionally, develop ML models for personalization and fraud detection, enable self-service analytics and experimentation, and embed AI across the business.