Lead development and execution of data-driven, multi-channel marketing programs for a portfolio of client accounts. Partner with clients and internal teams to drive awareness, registration, and utilization, analyze performance, advise on best practices, manage projects, and optimize marketing processes to support retention and revenue growth.

Manage assigned provider accounts by monitoring performance metrics (fill, utilization, quality), analyzing trends, and partnering with providers and cross-functional teams to deliver capacity solutions. Prepare and host business reviews, translate data into action plans, escalate risks, support rate negotiations, and drive operational improvements to ensure compliance with Bright Horizons standards.