Lead product planning and go-to-market strategy for the Law School market: translate customer insights and usage data into roadmap priorities, coordinate cross-functional launches, define requirements, drive adoption and tracking, and partner with Product, Marketing, Sales, and Operations to grow active users and downstream commercial outcomes.

Lead execution of integrated marketing programs for the large law segment across webinars, digital advertising, marketing operations, and creative. Build scalable demand-generation programs, manage teams and agencies, align with sales/product, set KPIs, ensure data integrity in marketing automation/CRM, and optimize performance to drive awareness, engagement, and pipeline for AI/SaaS legal technology solutions.

Lead a team of Customer Success Consultants to drive trial enablement, onboarding, and adoption of drafting and DMS-integrated solutions for law firms. Build scalable programs, analyze usage data to identify expansion and risk, collaborate cross-functionally with Sales, Product, Marketing, and Data Science, engage executive stakeholders, and support renewals by improving customer health and demonstrating measurable value.