Own scaled and direct customer success strategies for Helium 10 Ads and Amazon Seller Central advertising customers. Design onboarding, adoption, retention, renewal, and expansion programs using playbooks, automation, content, and performance data. Manage strategic accounts, conduct business reviews, identify growth opportunities, optimize advertising ROI, and guide cross-functional teams. Independently develop and test engagement initiatives, evaluate self-service experiences, and improve customer outcomes across a broad advertising portfolio.