Lead and scale offline performance acquisition across TV, audio, influencers, mail and emerging channels. Own strategy, budget, attribution, testing roadmap, agency/in-house partnerships, creative optimization, reporting to leadership, and grow a team of channel managers and analysts to drive cost-effective subscriber growth.

Lead performance digital acquisition across paid search, social, display, video, affiliate and emerging channels. Own growth strategy, budget management, attribution/reporting, testing roadmap, in-house and agency leadership, and team development to drive cost-efficient customer acquisition and meet business KPIs.