Leads iRobot’s direct-to-consumer and Amazon sales across the Americas, owning revenue, profitability, market share, customer growth, channel execution, and digital commerce performance. Manages a 4–5-person team, drives planning and promotional strategies, oversees merchandising, inventory, advertising, customer experience, and launches, and coordinates cross-functional and global digital commerce initiatives. The role requires substantial North American e-commerce leadership, Amazon and Shopify expertise, analytics, negotiation, and commercial strategy experience.