Own the global consumer engagement and personalization domain across digital channels. Assess current capabilities, define multi-year strategy and roadmap, recommend personalization infrastructure investments, and translate priorities into shipped products. Partner with engineering, data science, design, marketing, legal, and regional teams to deliver scalable experiences. Establish metrics, run cross-market experiments, optimize performance, and make global versus localized decisions. Influence executives, mentor product managers, and apply AI, identity resolution, and generative AI to personalization.