Lead Frndly TV's programming strategy to drive subscriber growth, engagement, retention, and monetization. Own market analysis, content acquisition, partner negotiations, deal structuring, budget management, and cross-functional execution using performance data to optimize content and KPIs.

Lead SEM/CPC strategy and large-budget paid search campaigns across Google and Bing. Forecast, optimize, and analyze performance, manage agencies or teams, align paid media with marketing, and present insights to leadership.

Own strategy and execution of paid social campaigns across Meta, TikTok, YouTube, Snapchat, and emerging platforms. Lead creative testing, audience segmentation, budgeting, pacing, and performance analysis (CAC, ROAS, LTV). Partner with creative, analytics, and product teams, and mentor agencies or junior team members to drive user growth and engagement for streaming products.