Own Embark’s organic social strategy across major channels, creating and editing short-form video, appearing on camera, managing community engagement, and reporting performance. Grow the TikTok Shop affiliate creator program by recruiting and managing creators, tracking performance, and developing content briefs. Manage influencer and UGC partnerships, including negotiations, deliverables, usage rights, and seeding, while collaborating across brand, CRM, product marketing, and customer experience teams.