Own North American retail and distributor revenue for an FDA-registered EMS wearable. Build channel strategy, secure retail and distributor accounts, manage launches through the first 90 days, monitor sell-through, drive reorders, and provide partner insights to internal teams. The role requires an established buyer network, experience managing launches and sell-through, credibility across retail and distribution, and travel to buyer meetings, trade shows, and distributor sites.

Own B2B and HCP marketing strategy for a precision health microbiome testing platform. Develop lifecycle, go-to-market, scientific education, content, paid media, email, and partner campaigns targeting healthcare practitioners, clinics, and enterprise prospects. Build acquisition funnels, optimize activation and retention, translate complex clinical science into accessible messaging, track performance and attribution, and collaborate with sales, partnerships, clinical, science, product, and operations teams to grow qualified leads and referral revenue.