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Manage paid social campaigns and full-funnel strategies across Meta, LinkedIn, TikTok, Pinterest, Snapchat, and other paid channels. Oversee client accounts, analyze performance, identify growth opportunities, build client relationships, and collaborate with SEO, creative, and analytics teams. Contribute to thought leadership, coach associates, maintain quality standards, and explore automation, AI, and LLM search visibility initiatives.

Own the inbound sales process from lead qualification through client handoff. Conduct consultative discovery with major brands, develop integrated digital marketing strategies with internal experts, lead executive-level pitches, negotiate contracts, and manage the pipeline. The role also includes thought leadership, organic business development, data-driven performance tracking, and contributing to a $2 million annual revenue target.

Manage paid media strategies and campaigns across search, social, display, and programmatic channels. Advise clients using integrated paid, organic, and analytics data; oversee campaign performance, keyword research, ad copy, landing page recommendations, and presentations. Build client relationships, mentor account associates, collaborate with SEO and data teams, and use AI to improve workflows and outcomes.

Develop and lead paid media strategies across search, social, display, and programmatic channels. Manage campaign strategy, performance analysis, testing, optimization, and integrated paid and organic recommendations. Consult with clients, present results, build relationships, mentor account associates, and identify data-driven growth opportunities. Use AI tools to improve workflows and contribute insights across the team.

Own client-facing analytics strategy and implementation across GA4, Adobe Analytics, tagging, measurement frameworks, dashboards, experimentation, and GEO measurement. Audit and QA analytics implementations, define KPIs, evaluate incrementality and causal relationships, present executive-ready insights, and collaborate with SEO, paid media, creative, data, engineering, and client teams. Build AI-assisted workflows, automations, scalable tools, and dashboards while mentoring teammates and managing multiple client workstreams.

The SEO & GEO Manager will develop digital marketing strategies for clients, enhance organic growth, and adapt to AI-driven search landscapes. Responsibilities include managing client relationships, analyzing performance data, and optimizing for traditional and generative search visibility.