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The Insights Lead Analyst will develop analytics strategies, connect data for insights, and deliver actionable recommendations to clients, enhancing marketing decisions based on data analysis.

The Econometrician will develop econometric models, provide analytical support, engage with clients, and drive innovation in marketing analytics at Tinuiti.

Serve as the technical bridge for Bliss Point MMM engagements: scope product fit with Sales, lead end-to-end data onboarding, enable client and internal teams for first model readouts, explain model methodology and outputs, coordinate cross-functional stakeholders, and implement AI/automation to standardize and scale processes.

Lead account analytics strategy: design measurement plans, testing roadmaps, and cross-channel analysis. Translate data into actionable insights and client-facing recommendations using BI tools, SQL, and statistical methods. Collaborate with media, strategy, and analytics teams to improve reporting, dashboards, and measurement quality.

Own executive client relationships for a book of accounts, build integrated multi‑channel plans tied to business KPIs, convert multi‑source data into actionable narratives, drive measurement‑led testing and forecasting, identify growth and waste, lead cross‑functional teams, and surface opportunities to grow and retain revenue.

Manage day-to-day client accounts at a full-funnel digital marketing agency: plan and execute multi-channel strategies, manage budgets and forecasts, analyze performance and reports, identify growth/cross-sell opportunities, coordinate internal teams, and maintain industry expertise to optimize client outcomes.

Lead integrated strategic planning and storytelling for the e.l.f. Beauty account: translate data and trends into concise C-suite recommendations, evangelize planning tools, connect measurement frameworks (MMM), oversee testing, drive commerce and creator integration, and co-lead business expansion and pitches.

Lead enterprise-level measurement strategy and multi-year testing roadmaps (MMM, incrementality, clean rooms) for CPG clients; build executive client relationships, scope high-value analytics work, mentor analysts, partner with BI/data engineering, and manage a team of managers and senior analysts to drive actionable insights.

Lead commerce strategy for major clients and elevate Tinuiti's Commerce practice. Drive marketplace, retail media, and product-led growth using data-driven measurement, AI-enabled tools, and cross-functional collaboration. Own portfolio health, client executive relationships, new business, team development, capability building, and practice-level standards and innovation.