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The job description provides limited role-specific information. The Director of Strategic Planning position is fully remote and likely supports organizational strategy, planning, and business priorities. No detailed responsibilities, qualifications, compensation, travel, or clearance requirements are provided.

Manage and optimize paid social campaigns across Meta, TikTok, Pinterest, Snapchat, and Reddit. Monitor performance, budgets, pacing, creative effectiveness, audience quality, and tracking signals. Run basic tests, apply platform automation, use analytics to guide decisions, communicate results and recommendations to clients, collaborate cross-functionally, mentor junior staff, and document repeatable learnings and innovations.

Lead client analytics strategy, testing roadmaps, quantitative analysis, predictive modeling, campaign evaluation, reporting, and data visualization. Partner with cross-functional teams to deliver high-quality analytical solutions and communicate actionable insights to clients. Use statistical methods and tools including R, Python, SQL, BI platforms, and data warehouses to support marketing decisions, identify growth opportunities, and connect media performance to business outcomes.

The Director of Paid Social leads client relationships, growth strategy, measurement, platform automation, cross-channel planning, and financial performance for paid social portfolios. The role oversees onboarding, escalations, renewals, innovation, data quality, and executive communications while managing teams, coaching leaders, establishing governance, and ensuring strong client outcomes, margins, utilization, and forecast accuracy.

Own executive-level relationships for enterprise performance-marketing clients, leading integrated multichannel planning, forecasting, measurement, optimization, and growth initiatives. Translate platform and analytics insights into actionable recommendations, manage risks and escalations, lead new-business pursuits, and partner with Product, Analytics, Operations, and Finance. Build product and measurement adoption, uphold quality standards, and develop managers and individual contributors through coaching, accountability, succession planning, and leadership development.

Implement marketing mix modeling products from pre-sale scoping through data onboarding and the first model readout. Coordinate Sales, Client Reporting, Econometrics, and Client Delivery; manage timelines and dependencies; answer client data science questions; explain model methodologies and outputs; coach teams on budget recommendations; optimize workflows with AI and automation; and synthesize client feedback for product improvements.

Manage client accounts, budgets, forecasts, campaign performance, reporting, communications, and account growth opportunities. Analyze data to optimize marketing decisions, prepare client presentations, coordinate internal channel teams, resolve concerns, and apply industry expertise to strategic recommendations. The role is fully remote and requires strong digital platform knowledge, analytics skills, organization, communication, and multitasking across multiple client relationships.

Plan, optimize, and scale full-funnel paid social campaigns across Meta, TikTok, Pinterest, Snapchat, and Reddit. Translate client goals into prospecting, retargeting, and loyalty strategies; manage audiences, creative testing, automation, measurement, and tracking. Use GA4, platform analytics, CAPI, and incrementality testing to connect media performance to revenue, CAC, and LTV. Advise clients, collaborate cross-functionally, document best practices, and improve profitable growth while reducing waste.

Leads paid social strategy, client relationships, growth planning, measurement, cross-channel integration, financial performance, and platform innovation for a portfolio of clients. Manages senior stakeholders, escalations, renewals, and expansion opportunities while overseeing team KPIs, quality governance, coaching, hiring, and succession planning. Ensures strong data quality, experimentation, forecasting, margin, utilization, and measurable business outcomes across platforms including Meta, TikTok, and Pinterest.

Leads integrated media planning for key clients, translating consumer, cultural, competitive, and marketplace insights into measurable media strategies. Manages and develops planning teams, oversees strategic quality, guides media scenarios and recommendations, uses planning and research tools, connects strategies to measurement frameworks, supports new business and cross-sell efforts, and advances planning capabilities through coaching, frameworks, tools, and thought leadership.