Build and lead the company’s SEO and AEO strategy, including technical optimization, keyword research, content planning, audits, reporting, and conversion improvement. Analyze organic performance, site health, user journeys, and algorithm changes while partnering with marketing and content teams. Manage the website content roadmap, recommend improvements, enable cross-functional SEO best practices, and drive organic traffic and brand growth.

Protects revenue integrity through customer account reviews, dispute investigations, contract and pricing validation, revenue leakage analysis, financial adjustments, reporting, and root-cause analysis. Supports billing operations by investigating discrepancies, improving processes, maintaining billing and order-to-cash knowledge, and implementing billing controls. Partners with Finance, Billing Operations, Sales, Customer Success, Legal, and Contract Administration.