Leads creative vision, strategy, and execution standards for live events, meetings, and experiential programs. Oversees event proposals, guest experience narratives, production feasibility, partner strategies, team development, capacity planning, and scalable creative systems. Collaborates with Sales, Event Operations, Procurement, Finance, and executive leadership to deliver innovative, profitable, and operationally sound experiences that support revenue growth, client retention, and brand differentiation.

Leads strategic growth for high-value national accounts by managing a $12.5M+ pipeline, developing account plans, expanding revenue, and strengthening client partnerships. Builds executive relationships, manages RFPs and presentations, supports local teams across markets, and coordinates cross-functional execution. Identifies opportunities through market intelligence, influences teams without direct authority, and drives consistent client experiences, profitability, retention, and share-of-wallet growth.