Lead go-to-market strategy for PDQ products through customer research, competitive intelligence, product positioning, analyst relations, and sales enablement. Influence product roadmap with market insights, build battlecards and win/loss frameworks, pilot AI-powered PMM workflows, and support Sales with training and materials.

Lead acquisition, demand generation, and customer marketing to drive pipeline and revenue across products. Build cross-functional strategies, manage lead lifecycle, oversee channels (email, paid media, SEO, events), integrate AI/automation, optimize campaigns, manage budget, and mentor the Growth Marketing team to meet pipeline targets.