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The role involves leading demand-side growth strategy, optimizing funnel performance, executing demand generation initiatives, and analyzing data to improve conversion rates while collaborating with various teams.

Lead strategy and execution for Freelancer Plus subscription, optimizing the subscription lifecycle and driving growth through collaborative efforts across teams.

The Senior Social Media Manager oversees Upwork's social media strategy, leading a team to enhance brand engagement and audience growth, while ensuring performance accountability and creative standards.

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The role entails developing and executing pricing strategies to enhance revenue for Upwork, alongside conducting extensive market and data analysis to inform pricing decisions.

Define and execute Upwork's global payments strategy; lead payments, payouts, compliance, risk, and partner relationships; modernize payment rails and wallet infrastructure; drive AI-enabled automation to optimize costs, success rates, and customer experience; build and mentor a high-performing payments leadership team.