The AI Content Specialist drives content operations, generating high-quality text, images, and videos using advanced AI tools, ensuring accuracy and proper formatting across digital platforms.

Own tracking, analytics, and BI across 40+ brands: lead GTM implementations, architect GA4, integrate GA4 into Power BI, build dashboards, implement first‑party data solutions (Meta CAPI, Enhanced Conversions), and ensure measurement accuracy and documentation.

Lead audience-first, full-funnel media strategy for enterprise and multi-unit clients. Design scalable cross-channel plans (search, social, programmatic, CTV), drive audience development and testing, enable closed-loop measurement, and advise clients and cross-functional teams to translate media into measurable local and brand outcomes.