Sell TV and digital advertising to local and regional businesses using the Scripps Sales Process. Prospect, conduct needs analyses, create customized campaigns, negotiate rates, manage CRM sales funnel, deliver client services, and provide campaign creative and production support while meeting performance KPIs and growing accounts.

Lead and manage a major local newsroom: set audience growth strategy, oversee multi-platform content and compliance, make staffing and budget decisions, foster newsroom culture, mentor direct reports, build community relationships, and drive digital innovation and editorial excellence.