The Regional Account Manager drives sales of genetic testing products by managing existing accounts and developing new ones, utilizing prospecting and negotiation skills to meet business goals.

Lead development and articulation of payer strategy and narrative. Align clinical, economic, and operational value into compelling messaging, enable go-to-market execution, and drive cross-functional alignment with senior leadership, HEOR, sales, product, and marketing. Guide payer-facing thought leadership and field enablement, support corporate strategy, and ensure consistent payer positioning across assets and portfolio.