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Collects and analyzes consumer, market, and campaign data; develops statistical models; builds dashboards and presentations; and collaborates with teams and clients to communicate insights, explain results, and support business decisions. The role also involves preparing customer data, optimizing data pipelines and datasets, solving business problems with analytics, and presenting recommendations professionally.

Lead marketing measurement programs: collect and harmonize data, build models, generate insights and reports, present strategic recommendations, maintain client relationships, identify growth opportunities, and mentor junior analysts.

Lead customer engagements, manage project timelines, develop statistical models, and build relationships to drive business impact and strategic insights.

The Director of Marketing Science Analytics leads customer engagement, manages a team, drives analytics solutions, and develops insights for major advertisers while ensuring account profitability and delivering exceptional value.