Leads West Coast sales strategy and revenue growth by managing manufacturing representatives and dealers, developing partnerships, negotiating programs, identifying opportunities, conducting business reviews, training partners, analyzing performance, and attending trade shows. The role requires strategic planning, project execution, relationship management, reporting, and 50–60% overnight travel.

Manages sales strategy and revenue growth across the Mid-Atlantic and Northeast. Oversees manufacturing representatives and dealers, develops partnerships, negotiates programs, identifies opportunities, conducts business reviews, trains partners, analyzes performance, and executes regional plans. The role includes trade show participation, project management, strategic planning, reporting, and frequent travel to build customer relationships and achieve sales goals.