Own JivPad’s content strategy and editorial identity across blogs, social, email, web, and emerging channels. Create editorial, thought leadership, product, case study, and campaign content; establish tone-of-voice guidelines; manage the editorial calendar; and collaborate with Product, Engineering, Design, SEO, Growth, and Paid teams. Translate complex AI and voice technology into accessible stories while highlighting user experiences and driving visibility, engagement, and conversion.

Own JivPad’s product positioning, messaging, go-to-market strategy, launch campaigns, marketing collateral, and sales enablement. Translate complex AI and voice technology into compelling narratives, analyze markets and competitors, identify growth opportunities, and collaborate with Product, Engineering, Growth, PR, partnerships, and community teams. Champion accessibility users and build relationships with advocates and stakeholders to drive adoption, awareness, loyalty, and brand growth.

Own and scale JivPad’s full growth funnel across paid, organic, referral, partnership, and lifecycle channels. Develop data-driven strategies, run marketing experiments, optimize acquisition through retention, manage performance campaigns, analyze cohorts and attribution data, and collaborate with Product, Engineering, Content, Brand, and Community teams to drive adoption and revenue.