Build and maintain commercial business intelligence tools, dashboards, automated reports, and alerts using sales, inventory, weather, and external data. Analyze demand signals and present sales performance insights to senior leadership. Integrate data from Salesforce, retailer portals, and acquired businesses; troubleshoot data quality issues; maintain KPI definitions; and partner with commercial teams on ad hoc analysis, forecasting, and decision support. Use SQL, Python or R, advanced Excel, visualization tools, and AI/LLM tools.