Own the mobile free-to-play game's P&L, commercial performance, strategic roadmap, backlog, and long-term growth. Orchestrate LiveOps and strategic roadmap tracks while aligning PMs, PJMs, and cross-functional teams. Set priorities, validate feasibility, monitor KPIs and forecasts, guide monetization strategy, optimize processes, advocate for resources, and participate in key recruitment. The role requires strategic influence without direct line-management responsibility.

Build and ship 3D playable and video ads for mobile games across browser and Unity environments. Design mechanics, develop lightweight minigames and prototypes, create custom scenes and animations, and package ad units for Unity, Google, and AppLovin while meeting MRAID, file-size, and CTA requirements. Collaborate with creative marketing and use AI tools in production workflows.

Designs and maintains reusable gameplay systems for a free-to-play mobile Merge-2 game, optimizing engagement, monetization, retention, progression, and LiveOps performance. Uses player feedback, data analysis, and AI tools to refine features and events. Builds progression models in Excel or Google Sheets, adapts mechanics from other genres, and documents work through user stories, flowcharts, and wireframes.