Lead lifecycle marketing strategy across email, SMS, and direct mail to drive acquisition, onboarding, engagement, retention, and customer lifetime value. Develop segmentation, personalization, automated journeys, promotional campaigns, and testing programs. Manage database growth, privacy compliance, KPIs, analytics, reporting, and Martech vendor relationships while collaborating with Product, Creative, Analytics, Content, and Customer Experience teams.

Own and grow major retail accounts across food, drug, mass, and club channels. Responsibilities include managing buyer relationships, leading sell-in presentations, analyzing Circana/IRI data, forecasting, monitoring sales performance, developing distribution and merchandising strategies, coordinating with supply chain, marketing, finance, and operations, managing brokers, and evaluating competitive and category trends.

Owns Audien Hearing’s online revenue and profitability across acquisition, conversion, and retention. Leads paid media strategy across online and retail channels, manages budgets and profitability, expands audiences and revenue opportunities, and optimizes the customer journey. Partners with product, customer experience, and creative teams while overseeing attribution, incrementality, cohort analysis, segmentation, and experimentation. Builds and scales high-performing teams and drives measurable growth through full-funnel strategy.