Own the global email marketing program from strategy and content creation through automation, execution, optimization, and reporting. Build nurture, upsell, launch, webinar, promotional, newsletter, and sales communications campaigns. Manage Marketo-Salesforce integration, segmentation, personalization, testing, compliance, and revenue attribution. Collaborate cross-functionally with marketing, sales, product, customer success, e-commerce, and analytics teams while improving workflows and adapting to shifting priorities.

Qualify inbound and outbound leads, contact prospects, and set meetings to advance sales. Maintain records in SFDC, meet activity targets, participate in sales meetings, and support BDR team growth.