Grow and deepen engagement among CommonLit's free teacher users through advocacy programs, teacher-facing content, community programming, webinars, newsletters, blog content, meetups, and an ambassador program. Partner cross-functionally with Product, Retention, Brand, Sales, and Performance Marketing to drive activation, measure engagement metrics, and translate free-user advocacy into downstream conversions.

Own end-to-end lead generation to convert free users into sales-ready school and district leads. Manage web, email, paid social, and Google Ads channels; build usage-driven outreach and regional campaigns; implement AEO/SEO and competitor strategies; collaborate cross-functionally with product, retention, and sales; maintain marketing tech stack and reporting (HubSpot, Webflow, analytics); and iterate on experiments to meet lead targets.