Own go-to-market strategy for Yourgi Connect, a booking and business-management platform for independent pet care providers. Responsibilities include defining the ideal customer profile, creating positioning and messaging, launching an early-adoption offer, translating product capabilities into customer value, developing marketing and sales assets, informing the product roadmap, and tracking sign-ups, activation, bookings, and pipeline. The role requires close collaboration with Product, Engineering, Revenue, GTM, and SDR teams.