Researches e-commerce, DTC, paid media, and creative trends; analyzes platform changes and internal campaign data; and turns insights into articles, newsletters, social posts, reports, and sales collateral. The role manages content cadence, monitors competitors, tracks performance, and collaborates with leadership and account teams to strengthen thought leadership and generate inbound pipeline.

Leads new client acquisition for an e-commerce growth agency by generating and qualifying prospects, managing the sales pipeline, pitching services, creating proposals, negotiating contracts, and closing deals. Builds relationships with DTC brands, represents the company at industry events, supports go-to-market refinement, maintains CRM forecasting, and coordinates client handoffs with account management and creative teams.