Take ownership of end-to-end product and marketing design across web, native apps, print, and patient-facing materials. Build and maintain a scalable Figma design system, partner with product and engineering from problem definition through launch, ensure implementation quality, and iterate using data and customer feedback to drive measurable outcomes.

Lead architecture, implementation, operation, and scaling of customer-facing eCommerce systems (Shopify-centered), payment and subscription workflows, analytics/attribution instrumentation, and integrations. Provide hands-on technical leadership, establish engineering best practices, ensure security and reliability, and partner cross-functionally to support DTC growth and long-term platform needs.

Lead architecture, build, and operate a serverless AWS backend (Python, Lambda, CDK, DynamoDB, S3) supporting APIs, event processing, integrations (EHR/CRM/eCommerce/3PL), observability, security, and compliance. Provide technical leadership, drive platform decisions, identify risks and scalability bottlenecks, and establish backend engineering best practices across systems and teams.