Design, build, and maintain automated web test suites (Cucumber/Java, Playwright/TypeScript), execute cross-browser and responsive testing via BrowserStack, create test plans, manage defect lifecycle, and collaborate with Product, Engineering, and Design to ensure release readiness.

Implement, QA, and document tag implementations across GTM, GA4, Quantum Metric, Dynamic Yield, pixels, CRM, and server-side pipelines. Translate Figma designs into data-layer specs, collaborate with engineering to ensure tracking parity across web, app (Flutter) and Shopify, maintain pixel integrity for performance marketing, support server-side tracking and A/B testing event pipelines, conduct monthly data audits, enforce consent via OneTrust, and contribute to QA and centralized tracking documentation.