Implement, QA, and document tag management and data-layer specs across GTM, GA4, server-side pipelines, Shopify, and native apps. Collaborate with product and engineering to ensure tracking, pixel integrity, attribution, and experimentation event fidelity; support monthly audits, consent enforcement, and maintain centralized solution design documentation.

Provide first‑contact remote IT support for company employees (85% general tech support, 15% Tier 1 enterprise AI tool support). Troubleshoot, document, and resolve device, software, and access issues; escalate when needed; assist with AI account provisioning, FAQs, and runbook-driven resolutions. Support macOS/iOS and mobile devices, coordinate with vendors, and contribute to knowledge base and onboarding/offboarding workflows.