Leads the development of Spindrift’s demand planning function and owns the demand side of S&OP. Builds SKU-level forecasts, demand reviews, sensing processes, allocation guidelines, segmentation, KPIs, governance, and planning systems. Partners with Sales, Marketing, Finance, Innovation, and Supply Planning to improve forecast accuracy, service levels, inventory, margins, and working capital. The role also leads planning transformation, data foundation development, scenario planning, and executive decision support.