Manage Farren’s social channels, community engagement, coach collaborations, publishing calendar, reactive content, and creator relationships. Create and edit short-form video, secure content usage rights, track channel performance, and provide weekly insights. The role requires authentic fitness knowledge, strong athlete-focused writing, fast execution, organizational skills, and comfort working in an ambiguous early-stage startup environment.

Own Farren’s full-funnel content and lifecycle marketing strategy, from awareness through retention. Define content pillars and authenticity standards, write core copy, manage automated email flows, analyze funnel performance, and coordinate creative, social, paid media, product, and coaching teams. Build event-triggered lifecycle campaigns, improve activation and retention, and establish scalable production processes. The role requires deep fitness credibility, hands-on execution, strong judgment with data, and leadership across direct and cross-functional teams.