Plans, launches, and optimizes paid digital advertising campaigns for clinical trial patient recruitment. Manages Google, Meta, and other advertising platforms; monitors budgets, lead quality, conversion metrics, and enrollment performance; and produces reporting for leadership. Creates compliant patient-facing scripts, ad copy, email and SMS templates, landing-page content, and visual materials using Canva. Maintains asset libraries and approval tracking while coordinating with recruitment teams, site managers, sponsors, and IRBs.