Leads sales and marketing strategy for a senior living community, driving occupancy, revenue, and growth. Builds referral networks, manages prospects through CRM tools, conducts competitive analysis, oversees move-in coordination and compliance, manages budgets, and coaches teams on sales performance and accountability.

Leads community marketing and sales strategy to increase occupancy and revenue. Develops localized plans, analyzes market trends, generates and nurtures leads, conducts tours and presentations, builds referral partnerships, tracks sales metrics in CRM systems, and collaborates with leadership to achieve occupancy goals. Serves as the primary sales representative guiding families through senior living decisions.