Lead CoverFour's marketing and e-commerce strategy across brands, owning brand positioning, D2C and marketplace performance, paid and lifecycle marketing, analytics and CRO, content/community/PR, product launches, and cross-functional sales and operations alignment while managing internal teams and external agencies to drive revenue and customer lifetime value.

Manage daily social content and community engagement across Instagram, TikTok, Facebook, and YouTube; create and adapt photo/video/copy assets; support influencer, NIL, and affiliate programs; track performance and report insights to optimize campaigns aligned with sports seasons and e-commerce goals.