Lead the creative direction and evolution of a consumer brand across TV, paid social, web, direct mail, packaging, and social channels. Build a consistent brand system, create high-quality work personally, develop performance-focused paid social creative, manage agencies and production budgets, and build a scalable creative team. Partner closely with growth leadership to connect creative quality with customer acquisition performance and establish broad awareness among American seniors and their families.

Own end-to-end design strategy across physical products, mobile apps, web dashboards, and AI voice experiences. Drive post-activation adoption, create rapid working prototypes, establish design systems and research practices, and influence roadmap decisions as a strategic leadership partner. The role requires senior ownership of complex, multi-surface products, strong UI, UX, and research skills, and the ability to operate as the company’s primary design function while partnering closely with product engineers.

Founding full-cycle recruiter who builds the recruiting operating system (ATS, interview loops, scorecards), sources passive candidates across functions, partners directly with CEO/COO and hiring managers to set hiring bar and metrics, owns candidate experience and employer brand, and closes senior hires in a fast-growing startup environment.