Leads end-to-end YouTube publishing and backend operations across multiple soccer content channels. Manages the publishing team, production calendars, quality checks, metadata, thumbnails, titles, playlists, Shorts, and Community posts. Coordinates with editors and senior leadership, analyzes content performance, provides rollout reports, and supports podcast and social clip production to drive audience engagement and brand growth.

Own campaign measurement and reporting across video, podcasts, newsletters, social, digital, and live events. Build dashboards, benchmarks, partner-facing insight decks, case studies, and renewal materials. Monitor campaign KPIs, coordinate third-party measurement and brand lift studies, and turn audience and performance data into recommendations for pricing, packaging, content, and business growth.