Own end-to-end lifecycle marketing strategies and multichannel campaigns across onboarding, engagement, retention, and reactivation. Execute CRM journeys in Braze, manage segmentation and triggered communications, oversee email campaigns, and develop loyalty initiatives. Analyze customer and campaign data, lead testing roadmaps, optimize conversions and retention, and communicate insights to stakeholders while collaborating with Product, Engineering, Customer Experience, and Data teams.

The Vice President, Growth and Marketing leads and optimizes the marketing organization, focusing on customer acquisition, retention, and performance metrics. They collaborate across teams to align marketing with business goals, drive experimentation, and manage financial models for growth performance.