Leads Velir’s Experience Design practice and serves as the senior creative leader on major redesign, platform, and AI pursuits. Owns pursuit strategy, solution shaping, finalist presentations, executive client relationships, practice offerings, AI integration, delivery economics, staffing, and quality standards. Oversees UX research, information architecture, interaction design, UI, visual design, brand expression, and design systems while ensuring solutions are commercially viable and deliverable.

Leads and manages an analytics engineering team while contributing to data transformation, modeling, quality, and delivery solutions. Establishes modeling and development standards, implements analytics engineering tools, supports client engagements, improves reporting and visualization processes, allocates team resources, mentors engineers, supports presales, and drives internal quality and process improvements.

Leads scalable data model and pipeline design, dbt development, testing, CI/CD, and analytics engineering implementations. Partners with analysts, engineers, and stakeholders to translate business needs into reliable models and semantic layers. Advises on data architecture, governance, quality, performance, and long-term scalability while mentoring peers and contributing to shared tooling, standards, and frameworks.