Own and scale the customer entry-to-purchase lifecycle: design acquisition journeys, build and optimize welcome/abandon/lead conversion automations, implement personalization and gamification, partner cross-functionally, steward list health and deliverability, and run A/B and multivariate testing to improve conversion and engagement metrics.

Handle high-volume customer inquiries via email and social media, resolve issues using company policies, maintain account records, escalate when needed, and deliver empathetic, timely support while using support tools and spreadsheets.