Own and scale the customer entry-to-purchase lifecycle: design acquisition journeys, build and optimize welcome/abandon/lead conversion automations, implement personalization and gamification, partner cross-functionally, steward list health and deliverability, and run A/B and multivariate testing to improve conversion and engagement metrics.

Manage end-to-end marketing and product launch projects: create project plans, track deliverables in Asana, coordinate cross-functional teams, run go-to-market kickoffs, oversee omni-channel campaigns, license approvals, improve production workflows, and remove roadblocks to ensure timely, polished launches.

Owner of enterprise systems and automations: build and maintain Airtable bases and n8n integrations, write scripts and API/webhook integrations, administer NetSuite, monitor Snowflake pipelines, provide high-touch technical support, and document runbooks.