Build, launch, QA, and optimize B2B digital marketing journeys using HubSpot, including nurture workflows, segmentation, landing pages, forms, campaigns, and tracking. Support CRO through A/B testing and funnel analysis, monitor conversion performance across marketing channels, publish website and content assets, and maintain reliable HubSpot-to-Salesforce handoffs. Collaborate with Digital, Content, RevOps, Sales, and regional marketing teams while documenting processes and resolving journey, tracking, and conversion issues.