Lead end-to-end strategy, planning, and execution for VIP's owned events, roadshows, and conference presences to generate pipeline and revenue. Build repeatable event processes, partner with sales and demand gen, manage vendors and logistics, and design the flagship 500+ attendee customer summit. Track event ROI, attribution, and attendee satisfaction while using event tech and approved AI tools to drive efficiency.

Support product marketing lifecycle for a B2B SaaS portfolio: develop messaging and positioning, execute launches, create sales enablement, run win/loss analysis, maintain competitive intelligence, and produce demand-gen content to drive adoption and pipeline.