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Manage end-to-end performance marketing campaigns: strategy, build, launch, tracking, optimization, and reporting. Collaborate with client and internal teams, implement conversion tracking, analyze performance, and recommend tactical adjustments to meet client goals.

Lead a team managing paid search, paid social, programmatic media, and analytics for large healthcare accounts. Provide strategic counsel, drive KPI performance, mentor staff, manage budgets in proprietary platforms, collaborate cross-functionally, and support new business pitches and thought leadership.

Lead design, launch, and optimization of paid digital campaigns (SEM, social, programmatic). Mentor junior staff, measure and report performance, recommend strategic adjustments, and maintain platform certifications.

Lead and develop a performance media team, set strategic campaign direction, onboard new business, review budgets in UMCP, troubleshoot tracking/tagging, and directly manage a small book of clients while driving process improvements and training.

Build and launch conversion-optimized Unbounce landing pages from intake through QA and launch. Use provided assets and playbooks to design pages, implement forms, scripts, tracking (GTM/GA4/pixels), ensure responsive/mobile optimization, troubleshoot platform issues, maintain organized workflows and QA, and communicate status and blockers with clients and internal teams.

Manage multiple healthcare client accounts with focus on website development, SEO/SEM, and digital strategy. Lead projects, ensure timelines and deliverables, drive account growth and budgeting, monitor client health, mentor junior staff, and collaborate with cross-functional teams to execute integrated marketing initiatives.

Manage day-to-day client relationships for enterprise web accounts, lead project delivery for website maintenance, integrations, content updates and redesigns, collaborate with internal teams on digital strategies, manage budgets and client health, and drive account growth through strategic guidance.

The Director of Media Platform Development leads software development for media operations, oversees a hybrid team, manages vendor relationships, and implements AI for campaign strategies.

The Digital Specialist supports Campaign Managers by building and managing client campaigns, implementing testing, and reporting on results.