Lead paid media growth strategy and execution for DTC clients, scaling Meta spend efficiently at volume. Own full-funnel strategy across Meta, Google, and TikTok, drive creative strategy, manage senior client relationships, and develop a team of analysts and creative strategists to deliver durable, profitable growth.

Lead growth strategy and execution for a portfolio of high-growth DTC brands across paid media, creative, influencer marketing, offers, funnels, and CRO. Own performance, scale decisions, testing roadmaps, and cross-functional pod alignment while partnering with founders and senior stakeholders to drive measurable revenue, efficiency, and retention improvements.